In Pursuit of Creativity

Marketing graduate creating insight-driven advertising through strategy photography, and design.

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Vans

Challenge reinforce Vans as a brand for people who earn their creativity, rather than simply expressing it.

Insight self-expression means more when it is earned

Big Idea recognize the work behind creativity.

Execution focus on the practice that leads to being an artist.

Vans campaign concept featuring a guitarist practicing in his bedroom, surrounded by sheet music and music posters.

Vans campaign photography at skate park.

Mr. Bubbles

Challenge reintroduce Mr. Bubbles as a brand associated with imagination and childhood play, instead of just another bath.

Insight adults forget that bath time use to spark imagination.

Big Idea remind adults what baths use to be like.

Execution incite consumers with the imaginative adventures with transformative ocean/bubbles.

7-Up

Challenge increase the brand’s presence of mind.

Insight 7-Up offers the uncola, a soda that actually refreshes you.

Big Idea sell 7-Up as an escape from cola heavy market.

Execution refresh any moment, anywhere.

7UP advertising concept showing a desert landscape with a small umbrella and characters emphasizing refreshment in extreme heat.

A man relaxing in a floating tube in the ocean with a boat nearby, under a clear blue sky. Text reads "Yeah, I'm good." and "Freshen Up with 7UP."

Sensodyne

Challenge toothpaste shelves are excessively overcrowded with products.

Insight toothpaste brands fill the shelves on purpose to block put competitors.

Big Idea one solution among a hundred distractions.

Execution show satire of excessive toothpaste brands with Sensodyne as obvious choice.

About Me

I am a Marketing Management graduate from Baruch College with a passion for advertising, consumer psychology, and visual storytelling. My work combines strategic thinking with original photography, painting, and design to create campaigns rooted in genuine consumer insight. Every project in this portfolio was conceived, photographed, illustrated, or produced by me from concept through execution.

Beyond advertising, I study painting, photography, Chinese, computer science, and psychology. These interests continually shape the way I approach creative problems, helping me connect ideas across disciplines and develop campaigns that feel both thoughtful and original.

Behind the Campaigns

Handwritten diagram displaying various flavors and substances associated with them. The flavors include 'Lime,' 'Berry,' 'Mint,' and 'Nothing,' while other substances include 'Pickle,' 'Cheese,' 'Soy Mint,' 'BBQ,' 'Cherry,' 'Hot Sauce,' 'Lemon,' 'Brick,' 'Dirt,' 'Gasoline,' 'Unicorn,' and 'Gum,' arranged in boxes with some tilted.

Early concept painting created during the development of the Mr. Bubbles campaign.

Reference photograph for a Vans advertising campaign featuring a skateboarder between sessions at a local skate park.

Behind-the-scenes view of the studio where advertising concepts were photographed and illustrated, showing paintings, an easel, and creative workspace.